--- title: AI AND CHATBOTS IN EVENTS description: Chat support has proven to be a more effective alternative than phone support. Both beat traditional, face to face support operations in effectiveness and costs, but chat can be integrated with your existing CRM systems, beating even phone support. image: https://www.getjenny.com/hubfs/audience-blur-bokeh-976866.jpg --- ![Jenny](https://www.getjenny.com/hubfs/GetJenny2020/icons%20and%20logos/logo-purple.svg) by Jenny on September 05, 2018 # AI AND CHATBOTS IN EVENTS Although the adoption of AI in the event planning industry is slower than that of the other industries, the increasing demands from customers for a better experience is putting pressure on event managers to use AI to improve their decision making and marketing techniques. Chatbots act as a customer sales representative that create a flexible ground between the customers and event managers. Entertainment and information service companies are currently using 89% of the cognitive technologies available, but are planning to reach 100% by 2020 according to [Global Trends Study 2017](https://www.tcs.com/global-trend-study-artificial-intelligence-reveals-industry-wide-investment-2020). AI based chatbots can assist hundreds, even thousands of users by answering their questions on demand, 24/7, through event’s website or application. Chatbots can increase customer retention up to 15% , if an automated chat is added to their to their communication channels. Chatbots further provide the event management with personal information about the customers so that the event management can improve their service offerings and increase the level of engagement. This hyper-personalized characteristic of chatbots saves time for customers, provide them a better experience, and increase sales for the industry. The usage of AI further expands to strategic planning and corporate development, reduce errors and increase cost efficiency. The market for chatbots and AI is growing in the events industry and is impacting the industry’s competitiveness at a reduced cost, and will benefit companies and consumers in a major way. [![Watch the webinar - How to run a successful chatbot project](https://no-cache.hubspot.com/cta/default/4040542/dad22829-fdfc-4055-9b99-69470cae0d74.png)](https://cta-redirect.hubspot.com/cta/redirect/4040542/dad22829-fdfc-4055-9b99-69470cae0d74) If you would like to learn more about the use of AI and chatbots in industries,  please read our [guide on AI and chatbots](https://www.getjenny.com/chatbotsinindustries). ![Jenny](https://www.getjenny.com/hubfs/GetJenny2020/icons%20and%20logos/logo-purple.svg) ###### [Jenny](https://www.getjenny.com/blog/author/jenny) ### Similar articles ![](https://www.getjenny.com/hubfs/best-tools-for-customer-support-2021_listing.jpg) ##### The Best Customer Service Tools in 2021: A Comprehensive Guide 100+ best customer service tools reviewed for you! Learn the benefits of each tool and decide the best fit for your organization, updated for 2021. [Read on](https://www.getjenny.com/blog/the-best-customer-service-tools-in-2020) ![](https://www.getjenny.com/hubfs/Partnership_in_Action_GetJenny_Featured_Image_listing.jpg) ##### Partnership in Action: Chatbots for the Pensions Industry Learn how GetJenny builds partnerships to bring chatbots to new industries. Riku Salminen shares his thoughts about how partnerships work for... [Read on](https://www.getjenny.com/blog/partnership-in-action-chatbots-for-the-pensions-industry) ![Live-chat-tips-for-customer-service](https://www.getjenny.com/hubfs/blog-images/Live-chat-tips-for-customer-service_listing.png) ##### 8 live chat service tips: how to deliver an amazing service? Great customer service is worth the effort. Here are 8 tips that help you to deliver amazing live chat service to your website visitors and turn them... [Read on](https://www.getjenny.com/blog/8-live-chat-service-tips-how-to-deliver-an-amazing-service) #### Get three content pieces our community found the most useful in 2021: [![GetJenny - A Customer Service Automation Company](https://www.getjenny.com/hubfs/GetJenny%20by%20LeadDesk/logo/GetJenny-by-leadDesk-vector.svg)](https://www.getjenny.com) GetJenny develops JennyBot, a chatbot builder with a custom natural language processing engine (NLP). With JennyBot, you can easily build intelligent chatbots to improve customer experience, automating manual work in customer service, lead generation, HR and internal communications. ###### GET JENNY OY Business ID: 2562711-7 [LeadDesk's Privacy Notice](https://leaddesk.com/privacy-statement/) ###### CUSTOMER SUPPORT support.chatbot(a)leaddesk.com ###### CONTACT SALES chatbot(a)leaddesk.com ###### ADDRESS Urho Kekkosen katu 4-6 00100 Helsinki Finland