Teemu Kinos

by Teemu Kinos

on July 02, 2018

How a multinational insurance company automates over 60% of their customer service queries?


How a multinational insurance company automates over 60% of their customer service queries with the GetJenny chatbot: A case study.

The successful cooperation between the leading Nordic indemnity insurance company IF and GetJenny began in the end of 2016, when IF was looking for an agile and ambitious partner for their chatbot project.

With 3.7million clients in Finland, Sweden, Norway, and Denmark, IF realized that they needed an automated virtual assistant to deal with the increasing number of repetitive customer service inquiries, in order to free up customer service agents from mundane queries, and use their skills better by serving customers with more complex inquiries, ensuring proactive sales lead development, and increasing sales to new customers.

Through research in their existing customer service infrastructure and customer satisfaction, IF concluded that their customers and potential customers actively look for information, and above all they want answers 24/7.

IF already provided a live chat with agents for the existing customers through their online accounts. Now it was time to scale up the customer service experience and provide a chat service on the open web pages without hiring additional staff.

Emma the Chatbot

Chatbot Emma was launched in collaboration with GetJenny and Giosg in March 2017 and the initial plan was to test its operational abilities for two hours, with the target of handling 10-20% of customer inquiries. Those hours proved that Emma was an invaluable customer service team member and has been live ever since.

When Emma was first launched, it was taught to answer questions to 50 frequently asked topics. Within 6 months, Emma was handling over 60% of all IF’s customer service inquiries spanning over 250 topics.

Watch the webinar - How to run a successful chatbot project

It’s all about continuous learning

Emma is designed to be an active team member of the IF customer service team. Like everyone else in the team, Emma is constantly trained to better service the expanding customer base. Emma has a simple to use user interface enabling the IF chat team to teach Emma new topics, as well as to analyze performance, and adapt the existing query responses to better fit the customer needs on a daily basis.

The customer feedback has been encouraging. While Emma keeps on learning, the customer satisfaction keeps on improving. Above all, the customers really appreciate that chatting with Emma is easy, fast, and with no queues.

The IF customer service team is now able to focus on providing a superior customer service experience to the existing clients with complex insurance needs, as well as to actively engage with new potential customers leading to increased sales.

“Using the GetJenny chatbot solution, which we named Emma, we have been able to automate over 60% of repetitive customer service questions. Using the GetJenny Web User Interface our agents are able to easily update and maintain the chatbot as needed.

Working with GetJenny is flexible and easy. I am really inspired by their passion and skills. We are developing the product even further together and it is a learning curve that is really paying off. I think this kind of commitment and collaboration wouldn’t have been possible with a big IT-company. Our whole team really enjoys working with GetJenny!” says Asko Mustonen, Development Manager, IF.

The future

Emma’s success as an extremely effective customer service team member encouraged IF to get her a brother, to better serve the existing and potential B2B clients. GetJenny created Alvar together with IF, who is now live with the B2B customer service team and is increasingly playing a bigger role in the overall B2B customer service experience.



If you would like to learn more about chatbots please read our guide on chatbots.

Teemu Kinos
Teemu Kinos

GetJenny CEO & Co-founder

Similar articles

Chatbot Case Studies for Media and Entertainment Companies

How can media and entertainment companies keep up with customers? Learn how chatbots help service teams stay on track and serve customers better.

4 Things You Need to Know When Considering Chatbots

Ersin walks through the surprising opportunities potential chatbot customers miss in their chatbot project planning.

Must-Have AI Chatbot Features for Better Customer Experience

Are you considering an AI chatbot? This guide helps you ask the right questions to chatbot vendors about chatbot features when you compare options.

Get three content pieces our community found the most useful in 2021: